Product Market Fit isn't a moment: Designing the systems that get you there
Many founders and product managers treat product market fit as a destination - a single moment where customers suddenly arrive and growth takes off. In reality, its rarely an event. It is the outcome of deliberate systems, customer discovery, feedback loops, distribution, experimentation and product decision making. Drawing from experience in building technology products in both start up and enterprise environments, This session explores why product market fit should be viewed as a system rather than a milestone. Attendees will learn practical frameworks for validating ideas and identifying real customer problems, avoiding common product traps and designing products that continuously evolve towards market fit.
Nelson Okpalachukwu
A senior product professional with a background spanning across product management, fintech, insure tech, AI, data platforms and start up innovation. He currently leads enterprise data initiatives at Liberty Mutual, has led start ups across the technology space, and is passionate about building scalable technology solutions that creates real business value, He also holds an MBA from Ulster university