< Agenda

Taste in the Age of AI: Designing When Everyone Can Create

13:00 (30 minutes) · Room 1A · Talk · Intermediate · Design

AI has made creating faster, cheaper and more accessible than ever. We can generate interfaces, prototypes, images, code and entire product concepts with a few prompts. But when everyone can create, what separates a useful solution from a convincing one? This talk explores why taste the ability to make informed judgements about what is good, appropriate and worth creating is becoming an increasingly important skill for designers. We’ll look at how designers can use AI more effectively by bringing the skills AI cannot provide on its own: understanding people, framing problems, setting meaningful constraints, making trade-offs and thinking beyond the interface to the wider system. We’ll also explore prompting as a design skill. Rather than treating prompts as magic words, we’ll look at how better questions, context and constraints can lead to better AI outputs and why the quality of an AI generated solution is often limited by the quality of the thinking behind it. The future of design may not be about who can create the most. It may be about who can decide what is worth creating.